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designing to win the creative business strategy
“Take time to deliberate, but when the time for action has arrived, stop thinking and go in.”
—NAPOLEON BONAPARTE
As the great coach Vince Lombardi said, “Winning is an attitude—unfortunately so is losing.” In much of the business world, the fear of losing greatly overshadows the desire to win. Driven by that fear, most companies strive to conform to the standards of rational, measurable, and cheap, in effect, seeking success through mediocrity. Real life, however, doesn’t work that way. The majority of challenges that confront business decision-makers—whether inside their companies or within their consumer market—turn out to require emotional, ambiguous, and expensive solutions. That means ...
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