A Five-Step Guide to Improving Your Employer Brand
Burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding.
A consistent priority issue for boards of directors and CEOs is the acquisition and retention of talent. In a 2023 Manpower study of more than 30,000 employers in 41 countries, 75% of employers indicated that they were struggling to acquire the talent they needed. Many companies view the hiring process as the need to search for and find the right person — it is about “acquiring talent,” after all. But talent acquisition involves more than matching the right person to the right role. It also involves positioning your company as the best ...
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