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A Five-Step Guide to Improving Your Employer Brand
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A Five-Step Guide to Improving Your Employer Brand

by Kimberly A. Whitler, Richard Mosley
March 2024
Beginner
8 pages
18m
English
MIT Sloan Management Review
Content preview from A Five-Step Guide to Improving Your Employer Brand

A Five-Step Guide to Improving Your Employer Brand

Burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding.

A consistent priority issue for boards of directors and CEOs is the acquisition and retention of talent. In a 2023 Manpower study of more than 30,000 employers in 41 countries, 75% of employers indicated that they were struggling to acquire the talent they needed. Many companies view the hiring process as the need to search for and find the right person — it is about “acquiring talent,” after all. But talent acquisition involves more than matching the right person to the right role. It also involves positioning your company as the best ...

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Publisher Resources

ISBN: 53863MIT65405