July 2013
Intermediate to advanced
352 pages
15h 18m
English
In this chapter, you will learn about:
What is international business?
What are key concepts in international trade and investment?
How does international business differ from domestic business?
What motivates firms to go international?
Market globalization: An organizing framework
Regional integration and economic blocs
International business refers to the performance of trade and investment activities by firms across national borders. Because it emphasizes crossing national boundaries, we also refer to international business as cross-border business. Firms organize, source, manufacture, market, and conduct other value-adding activities ...