Skip to Main Content
A Framework of International Business
book

A Framework of International Business

by S. Tamer Cavusgil, John R. Riesenberger, Gary Knight
July 2013
Intermediate to advanced content levelIntermediate to advanced
352 pages
15h 18m
English
Pearson
Content preview from A Framework of International Business

Chapter 1 What Is International Business?

Learning Objectives

In this chapter, you will learn about:

  • What is international business?

  • What are key concepts in international trade and investment?

  • How does international business differ from domestic business?

  • What motivates firms to go international?

  • Market globalization: An organizing framework

  • Regional integration and economic blocs

What is International Business?

International business refers to the performance of trade and investment activities by firms across national borders. Because it emphasizes crossing national boundaries, we also refer to international business as cross-border business. Firms organize, source, manufacture, market, and conduct other value-adding activities ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

International Business

International Business

Sumati Varma

Publisher Resources

ISBN: 9780137589869