Chapter 1 What Is International Business?
Learning Objectives
In this chapter, you will learn about:
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What is international business?
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What are key concepts in international trade and investment?
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How does international business differ from domestic business?
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What motivates firms to go international?
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Market globalization: An organizing framework
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Regional integration and economic blocs
What is International Business?
International business refers to the performance of trade and investment activities by firms across national borders. Because it emphasizes crossing national boundaries, we also refer to international business as cross-border business. Firms organize, source, manufacture, market, and conduct other value-adding activities ...
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