July 2013
Intermediate to advanced
352 pages
15h 18m
English
In this chapter, you will learn about:
Contractual entry strategies
Licensing as an entry strategy
Advantages and disadvantages of licensing
Franchising as an entry strategy
Advantages and disadvantages of franchising
Other contractual entry strategies
Guidelines for protecting intellectual property
In this chapter, we address various types of cross-border contractual relationships, including licensing and franchising. Contractual entry strategies in international business are cross-border exchanges in which the relationship between the focal firm and its foreign partner is governed by an explicit contract. Intellectual property describes ...