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A Framework of International Business
book

A Framework of International Business

by S. Tamer Cavusgil, John R. Riesenberger, Gary Knight
July 2013
Intermediate to advanced content levelIntermediate to advanced
352 pages
15h 18m
English
Pearson
Content preview from A Framework of International Business

Chapter 12 Licensing, Franchising, and Other Contractual Strategies

Learning Objectives

In this chapter, you will learn about:

  • Contractual entry strategies

  • Licensing as an entry strategy

  • Advantages and disadvantages of licensing

  • Franchising as an entry strategy

  • Advantages and disadvantages of franchising

  • Other contractual entry strategies

  • Guidelines for protecting intellectual property

In this chapter, we address various types of cross-border contractual relationships, including licensing and franchising. Contractual entry strategies in international business are cross-border exchanges in which the relationship between the focal firm and its foreign partner is governed by an explicit contract. Intellectual property describes ...

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Publisher Resources

ISBN: 9780137589869