Chapter 26
CHECKLIST
Key Steps
□ Understand your company’s need for a social media policy
□ Acknowledge that the definition of social media is a moving target—so define the term broadly
□ Describe the overall scope of the social media policy and how it relates to other company policies
□ Set guidelines for internal computer use generally; employees should know that:
– If it is done on a work machine, it belongs to the company
– Content produced on work machines is not private
– Content may be monitored
□ Set guidelines for outbound communications; employees should:
– Exercise care in drafting all communications, whether personal or professional; pause before posting
– Never post inappropriate content
– In general, ...
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