Skip to Content
A Guide to Sales Management
book

A Guide to Sales Management

by Massimo Parravicini
August 2015
Intermediate to advanced
221 pages
6h 17m
English
Business Expert Press
Content preview from A Guide to Sales Management

Preface

This book is intended as a guide that will help newly appointed sales directors, senior and junior sales managers, managers of other functions, and university students to develop an understanding of sales management.

The content of this book is a practitioner’s view of trade sales organizations, based on what I learned in more than 20 years of experience in the FMCG industry and a few years of business consulting.

In advertisements for sales director jobs, sales management is often defined as a set of tasks. In a very good example that I recently came across the responsibilities of the sales director were detailed as: (a) defining the sales strategy in terms of route to market, (b) analyzing the market to identify new business opportunities, ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Sales Management That Works

Sales Management That Works

Frank V. Cespedes

Publisher Resources

ISBN: 9781631572593