I considered writing this book an opportunity to organize, consolidate, and share the knowledge of sales management that I gathered as a practitioner, as a business consultant, and as a trainer in over 25 years.

I spent most of my working life at Unilever where I learnt a lot from outstanding people and in leading edge training courses. I would like to thank the following people:

    -  my line managers

    -  my sales directors

    -  my chairmen

    -  my colleagues in Milan, London, Rotterdam, Port Sunlight, Schaffhausen, and Rome

    -  all the people that ever reported directly or indirectly to me.

Henriette Lundgren of Grange Partnership UK LLP encouraged me to write this book and supported me throughout the process. She ...

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