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A Handbook of Digital Library Economics by Wendy Evans, David P. Baker

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Case Study 12

Woodhead Publishing Online – Chandos Publishing Online

Martin Woodhead

Abstract.

This case study also takes a publisher perspective on digital economics. The ability to offer digital products at marginal cost provided an important incentive to publishers in the early years of development. But, here again, thorough market research enabled the formulation of business models that facilitated a move from add-on to mainstream.

Keywords

business models

Chandos Publishing Online

e-books

market research

publishing

Woodhead Publishing Online

Introduction

Woodhead Publishing Ltd is a book publisher specialising in current science and technology in the fields of engineering, material science, textile technology, food science, bioscience, ...

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