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A Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions by Kathy Kingston

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Chapter 5Attract the Right People First

Never treat your audience as customers, always as partners.

—JIMMY STEWART

ONE OF THE MOST COMMON QUESTIONS I'm asked is, “How can I get more big bidders and donors to come to my fundraiser event?”

Would it surprise you to know that special events are recognized as the top way to identify donors in North America and Europe? Your fundraiser event, gala, or benefit auction is the golden gateway to finding and engaging your supporters in your cause. However, your event is just the beginning.

Obsess on Strategic Audience Development

How do you attract the right guests to your fundraiser and auction? Many of your key supporters are already attending your event, and they're just waiting to be asked for their ...

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