Chapter 8Communicate Donor Impact

YOU ARRIVE AT THE GALA, ACCEPT a glass of wine, and begin to meander through the silent auction. A prominently placed poster on an easel grabs your attention. The resolute expression of the woman in the photo captures you. Her compelling words: “I've worked with a number of children who've been severely shaken. No child deserves that. The Children's Trust training helps to make sure it never happens again. Even if it's only one family, that's one child that will not suffer.”

This is communicating impact.

In the Philanthropic Model of Fundraising Auctions, organizations are called to optimize opportunities for guests to become engaged in different and deeper ways to raise more funds. Donors are looking for ...

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