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A Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions by Kathy Kingston

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Chapter 11Optimize Silent Auctions for Loud Results

CITY LIGHTS GLISTENED ON THE WATER BELOW. A stunning backdrop, replete with fragrant night-blooming bougainvillea, enthralled the auction guests. The parent-teacher public school auction committee was thrilled at the chance to serve cocktails and heavy hors d'oeuvres on this gorgeous balcony. Imagine the allure! Silent auction, dinner, live auction, and dancing were set inside a gorgeous indoor ballroom.

Can you guess the result? Out went all the guests to the balcony to enjoy the view, bar, and food. The committee mistakenly believed that guests would come inside to bid on silent auction items. Not the case. Predictably, everyone stayed outside on the balcony, and virtually no one came inside ...

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