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A Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions by Kathy Kingston

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Chapter 12Maximize the True Worth of Your Live Auction

“THE RIGHT TO NAME A NEWBORN DAIRY CALF?” “Are you kidding me…?”

I began the auction: “And now, Live Auction Number 6. Ladies and gentlemen, everyone—one of the most unique items that I have ever auctioned. One lucky winning bidder will have the exclusive right to name and visit a newborn dairy calf at the farm that supplies our fresh milk and cheese to our community food pantry. Your generous bidding will help hungry families in our community to receive nutritious lunches every day from the Saratoga County Economic Opportunity Council. Thank you to our wonderful donor and board member, Jane, who owns this farm. Your generosity helps your neighbors who are struggling daily with hunger. ...

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