Part 3

Enhancing Future Performance

Chapter 7

Guiding Organizations Into the Future

Well that didn’t actually happen, but… it could have!

—Geena Davis, Actor and Raconteur

In the past 5 years or so, there has been tremendous interest in the value of oral narrative or storytelling as a catalyst for organizational change. Many of these accounts chronicle seasoned executives telling stories that spark massive transformation in their organizations. It seems, so the story goes, that these organizations were apparently reluctant or incapable of considering even the most modest change initiative—that is, until the story was told. With that in mind, we thought a chapter on crafting future-based stories would be a fitting way to commence a glimpse ...

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