4. Strategic Alignment

The benefits derived from aligning projects with organizational objectives seem intuitive, yet few organizations either enforce or encourage such alignment. The issue might be a misunderstanding of the true effects of misalignment, a lack of skills or know-how to enforce alignment, or simply an assumption that the staff will automatically align projects themselves. Misaligned projects waste valuable resources at best and can rip organizations apart at worst.

Consider what happens when an automobile’s tires are misaligned: Fuel economy plummets, the driver must constantly compensate by steering to either the left or the right, rides get bumpy, passenger safety might be compromised, and tires become lopsided. Many of us ...

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