CHAPTER 7Cross-Cultural Communications and Virtual Teams

Today’s organizations require people at all levels who can comfortably interact with cultures other than their own. In our shrinking world, as people from various backgrounds and cultures increasingly work together, the need to communicate through a global lens becomes vital. Winning or losing competitive battles depends on operations that function productively abroad as well as at home, and that entails molding successful practices that work well across many cultures. In no area is this need for cross-cultural communication (CCC) more critical than with virtual teams. Team members bring invisible cultural roots that influence behavior around beliefs, values, perceptions, expectations, ...

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