A Master Class in Brand Planning: The Timeless Works of Stephen King

About the Contributors

JEREMY BULLMORE

WPP

 

 

Born 1929. First job, trainee copywriter with J. Walter Thompson in London, where he stayed until retirement in 1987. Successively writer/producer, creative group head and head of television; 1964 to 1975, head of the creative department; 1976 to 1987, chairman. Chairman of the Advertising Association, 1981 to 1987.

1988 to 2001, non-executive director of the Guardian Media Group; 1988 to 2004, Non-Executive Director of WPP. Currently member WPP Advisory Board. Past President of NABS, and current President of the Market Research Society. Columnist for Campaign, Management Today, Market Leader and The Guardian. Awarded CBE in 1985.

Publications: Another Bad Day at the Office? Penguin, 2001; Behind the Scenes in Advertising Mark III (More Bull More) WARC, 2003; Ask Jeremy, Haymarket, 2004; Apples, Insights and Mad Inventors, John Wiley & Sons, 2006.

MERRY BASKIN

Planning Consultant, Baskin Shark

Merry has spent most of her 30-year career as an account planner, but started out as an international market researcher. Her resumé includes stints at blue chip firms such as BMRB, Saatchi & Saatchi, Chiat/Day and J. Walter Thompson, and over the years she has worked in London, Paris, New York, Stockholm and Brussels.

In 2000, Merry launched her ...