A Master Class in Brand Planning: The Timeless Works of Stephen King

Resumé of Stephen King’s Life

1. Born:

25 February 1931 in Melton Mowbray.

2. Educated:

Oxford University, 1951-55.

MA degree in Greats (philosophy and ancient history)

3. Business career:

1955-57	Publicity Assistant, Mond Nickel Co., London.
1957	Marketing Department, J.Walter Thompson Ltd, London.
1964	Set up and ran Advertising Research Unit, JWT.
1965	Set up and ran New Product Development Unit, JWT.
1967	Chairman of JWT Research and Development Committee.
1968	Set up and ran Account Planning Department, JWT.
1969	Appointed Board Director, JWT.
1976	Set up and ran Development Group, JWT.
1979	Appointed Chairman of newly-formed market research group, MRB International.
1989	Non-executive Director of WPP Group.
1992	Non-executive Director of Henley Centre.

4. Clients worked with:

Associated Biscuits, Beechams, Berger Paints, British

Nutrition Foundation, Bowater-Scott, Committee of London

Clearing Bankers, Findus, Golden Wonder, Guinness, Kraft,

Kellogg’s, John Harvey & Sons, Lever Brothers, Mr Kipling,

Oxo, RHM, St Ivel, Schweppes, Taunton Cider, TSB,

Windmill Bakery.

5. External Activities:

1970	Member of IPA Marketing Committee (Chairman of Advertising Evaluation Working Party)
1977-78	Member of Ministry of Agriculture’s JCO Working Party on the Scientific Basis of Food Choice.
1979-81	On panel of judges for Market Research Society’s Special Award
1980-84	On panel of judges for IPA Advertising Effectiveness ...