The familiar solution usually trumps the perfect one.

In May 2016 Facebook’s category-leading photo-sharing application, Instagram, abandoned its original icon, a retro camera familiar to the app’s 400 million plus users, and replaced it with a flat modernist design that, as the head of design explained, “suggests a camera.” Under a growing threat from Instagram’s rival Snapchat, he offered this rationale for the switch: The icon “was beginning to feel not reflective of the community, and we thought we could make it better.”

One needed only the article title to understand the assessment of AdWeek, the marketing industry bible: “Instagram’s New Logo Is a Travesty. Can We Change It Back? Please?” In GQ’s article “Logo Change No ...

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