The familiar solution usually trumps the perfect one.
In May 2016 Facebook’s category-leading photo-sharing application, Instagram, abandoned its original icon, a retro camera familiar to the app’s 400 million plus users, and replaced it with a flat modernist design that, as the head of design explained, “suggests a camera.” Under a growing threat from Instagram’s rival Snapchat, he offered this rationale for the switch: The icon “was beginning to feel … not reflective of the community, and we thought we could make it better.”
One needed only the article title to understand the assessment of AdWeek, the marketing industry bible: “Instagram’s New Logo Is a Travesty. Can We Change It Back? Please?” In GQ’s article “Logo Change No ...