Knowing Your Worth

In the world we live in today, where everyone owns a camera, it may be easy to succumb to the idea that there’s no value in our occupation. Don’t fall prey to this way of thinking. Photographers are every bit as valuable as they’ve ever been; we as a community simply have to believe that and demand it, too. Just because everyone has access to a camera doesn’t mean they know how to use it. I could rent a crane, but that doesn’t mean I can operate it. It’s our job to be not only consummate professionals, but also educators. We have to be able to articulate to clients why we’re a good investment, and we have to believe in what we’re selling—our creative talents, technical skills, and professionalism.

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