Well, it should be obvious that you can’t compress video until you have some in your system. You must either provide a means of ingesting it yourself or have someone else do it for you. Small outfits will be shooting and inputting content on their own, whereas larger organizations may be receiving feeds from outside.
There are many benefits to be gained by preparing your content beforehand so that it is more efficiently compressed.
Apply these rules when shooting video for compression. They will all affect your source quality for the better: ...