4 Designing infographics
Design and content are often treated as separate entities. Too often, design is placed in service of content. Dress it up. Make it look pretty. Prep it for an audience. Design is often valued for its visual appeal rather than its contributions to storytelling.
However, truly gifted communication designers know that design is more than mere adornment. Good design affects a story's message. Likewise, graphics often include many small elements, from headlines and chatter, to large and small illustrations. Putting it all together – designing the infographic – is just as important as solid research, good writing, and beautiful illustrations.
Design is content.
Designers and graphics reporters are storytellers. Visual storytelling ...
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