5 Visualizing data
Ours is a data-rich world with more information than ever freely available for analysis, scrutiny, and consumption. Likewise, the tools and techniques for visualizing that information are robust. As a result, data visualization has permeated nearly every sector of our society, from traditional newsrooms and strategic communications firms, to corporate agencies and universities.
Effective data visualizations transform numbers and concepts into relatable shapes, colors, and concrete structures, making the abstract easier to digest and understand. The best visualizations are intuitively consumed, at a glance, without much thought. As a result, they redirect a viewer's focus from comprehending what they see to analyzing the data, ...
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