Chapter 1
1. Grunig and Hunt (1984).
2. Stacks (2010).
3. Wright (1990).
4. Stacks (2010).
5. New York Times, September 11, 1990, pp. D21.
6. Group Attitudes Corporation was founded by John and Jane Mapes in 1950 and acquired by Hill & Knowlton in 1956; New York Times (September 11, 1990).
7. Legacy Tobacco Documents Library, University of California, San Francisco.
8. See Miller and Burgoon (1974); Miller and Levine (2009).
9. International Association for Measurement and Evaluation of Communication formerly known as the Association of Media Evaluation Companies (AMEC); http://www.amecorg.com.
10. The Commission on Public Relations Research and Evaluation and the Research Fellows are affiliated with the Institute for Public Relations ...
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