Book description
The Definitive Guide to Using Analytics for Better Business Decisions A must-read for anyone who is directly or indirectly leading or managing an analytics function--and anyone who wants to make better decisions based on analytics, not just intuition or an overemphasis on industry knowledge, which crowds out good analytics.
Table of contents
- Title Page
- Copyright
- Dedication
- Contents
- Preface
- Acknowledgments
- Part I: Introduction and Strategic Landscape
- Part II: The Three Pillars of Best Statistical Practice
- Part III: Building Blocks for Supporting Analytics
- Concluding Remarks
- Appendix: Exalted Contributors: Analytics Professionals
- References
- Index
- About the Author
Product information
- Title: A PRACTITIONER’S GUIDE TO BUSINESS ANALYTICS: Using Data Analysis Tools to Improve Your Organization’s Decision Making and Strategy
- Author(s):
- Release date: January 2013
- Publisher(s): McGraw-Hill
- ISBN: 9780071807593
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