Book Description
The Definitive Guide to Using Analytics for Better Business Decisions A must-read for anyone who is directly or indirectly leading or managing an analytics function--and anyone who wants to make better decisions based on analytics, not just intuition or an overemphasis on industry knowledge, which crowds out good analytics.
Table of Contents
- Title Page
- Copyright
- Dedication
- Contents
- Preface
- Acknowledgments
- Part I: Introduction and Strategic Landscape
- Part II: The Three Pillars of Best Statistical Practice
- Part III: Building Blocks for Supporting Analytics
- Concluding Remarks
- Appendix: Exalted Contributors: Analytics Professionals
- References
- Index
- About the Author