Preface

“… true learning must often be preceded by unlearning …”

—Warren Bennis

A Practitioner’s Guide to Business Analytics is a how-to book for all those involved in business analytics—analytics-based decision makers, senior leadership advocating analytics, and those leading and providing data analysis. The book is written for this broad audience of analytics professionals and includes discussions on how to plan, organize, execute, and rethink the business. This is certainly not a “stat book” and, hence, will not talk about performing statistical analysis.

The book’s objective is to help others build a corporate infrastructure to better support analytics-based decisions. It is hard to judge a book by its cover. To get a feel for the book, ...

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