A PRACTITIONER'S GUIDE TO BUSINESS ANALYTICS: Using Data Analysis Tools to Improve Your Organization’s Decision Making and Strategy

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The Business Analytics Revolution

“All revolutions are impossible till they happen, then they become inevitable.”

—Michael Tigar³

We are poised to enter a new Information Renaissance that involves making smarter analytics-based decisions. A grove of recent books⁴ and articles has made the case for competing based upon business analytics (BA). These books reveal a potpourri of success stories illustrating the value proposition.

It took a generation or longer to take full advantage of some past technological revolutions, such as the automobile, electricity, and the computer. Business analytics has been introduced to corporations, yet most lack ...

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