A PRACTITIONER'S GUIDE TO BUSINESS ANALYTICS: Using Data Analysis Tools to Improve Your Organization’s Decision Making and Strategy

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Analytics-Driven Culture

“In the final analysis, the root cause of Japan’s defeat, not alone in the Battle of Midway but in the entire war, lies deep in the Japanese national character. There is an irrationality and impulsiveness about our people which results in actions that are haphazard and often contradictory.”

—Mitsuo Fuchida and Masatake Okumiya¹

Business Analytics dissolves in an IT culture and in other cultures too. Philosophically, business analysis is in its Romantic Era—an era in which analysis is applied hither and yon in a tactical swashbuckling manner. Corporations aspiring to improve their decision making to become more analytics-based ...