A PRACTITIONER'S GUIDE TO BUSINESS ANALYTICS: Using Data Analysis Tools to Improve Your Organization’s Decision Making and Strategy

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Developing Competitive Advantage

“Plans are worthless. Planning is essential.”

—Dwight D. Eisenhower

We want to develop an analytics plan as part of the overall business strategy. This plan will organize our analytics needs, identify our analytics opportunities, and provide a strategy for competing on analytics. Corporations regularly invest resources into reorganizing. Part of rethinking the next organizational structure should include a retrospective on past analytics-based decisions, how the reorganization could improve decision making, and how reorganization redefines the business analytics plan.

A business analytics plan needs to be thorough ...

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