10

Data Collection

“When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind. It may be the beginning of knowledge, but you have scarcely, in your thoughts, advanced to the stage of science.”

—William Thompson Kelvin

Data is money. Our objective is to invest in data to support smarter business decisions. This chapter will help corporations avoid the usual foibles of data collection, which are, for the most part, forms of inaction:

1. Failing to involve the proper Statistical ...

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