“A data warehouse is an information system like any other. If analysts cannot use its full potential, we’re already taking a value loss.”
—Gert H.N. Laursen & Jesper Thorlund1
One building block for competing on analytics is a well-organized customer-centric database. Hence, database management is crucial for properly handling and supplying the data. This is even more important for corporations facing the volume, velocity, or variety of Big Data. This chapter focuses on the needs of data consumers. It is written from the analytics practitioner’s perspective. We recognize that there are other perspectives to database management. ...