CHAPTER 3

Goals and Objectives

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Figure 3.1.

After you have gathered all the intelligence you need, you can now begin formulating a plan for your negotiation. It’s important that everyone who reads this book realizes that in an ideal situation, everyone involved in the negotiation wins or at least feels that they have won. The reason for this statement is that we all have to work with each other once the negotiations are complete. You do not want any hard feelings after your negotiation. A good negotiator will meet his or her goals and objectives and will also make the other side feel that they have won.

In today’s world many purchasing departments ...

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