Learning Objectives
• Synthesize the concepts of sustainability
• Commit to a call to action
The concept of sustainability in the business press emerged about twenty years ago. Since that time, the concept has evolved from a vague goal to “save the planet” to become a strategic imperative accompanied by improved internal business processes, assessment and measurement tools, and tactics to enhance performance. Corporate leaders can no longer claim, as Milton Friedman supposedly declared, that “the business of business is business.” Rather, the public now expects and demands corporations to be responsible and embrace financial integrity and transparency (as regulated by Sarbanes-Oxley and, Dodd-Frank), worker ...
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