Preface

We want to share with you how we came to the conclusion that a book such as this one would be needed and what made us write it. We also want to explain its role in the Business Experts Press collection on sustainability and preview the book’s organization.

A Primer on Sustainability takes a broad look at the ways in which the concept of sustainability is being applied in the business context. It answers the question, “What does Sustainability mean to the way we practice business?” A key characteristic is its comprehensive treatment of the complex issues sustainability raises for the business world. Our goal is to provide a concise, readable, introductory investigation of this far-reaching concept so that readers will have introductory ...

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