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A Primer on Consumer Behavior
book

A Primer on Consumer Behavior

by David W. Stewart
July 2018
Beginner content levelBeginner
140 pages
3h 14m
English
Business Expert Press
Content preview from A Primer on Consumer Behavior

References

Bulmer, M.I., P. Sturgis, and N. Allum. 2009. The Secondary Analysis of Survey Data. London: Sage.

Denove, C., and J.D. Power IV. 2006. Satisfaction: How Every Great Company Listens to the Voice of the Customer. New York, NY: Portfolio.

Nelson, P. March/April, 1974. “Advertising as Information.” Journal of Political Economy 82, pp. 311–29.

Smith, E. 2008. Using Secondary Data in Educational and Social Research. Maidenhead Berkshire, UK: Open University Press.

Bagozzi, R.P., and U. Dholakia. 1999. “Goal Setting and Goal Striving in Consumer Behavior.” Journal of Marketing 63 (Special Issue: Fundamental Issues and Directions for Marketing), pp. 19–32.

Barker, D.I., M. Barker, and K.T. Pinard. 2010. Internet Research—Illustrated, 5th ...

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Publisher Resources

ISBN: 9781947441217