References

Bulmer, M.I., P. Sturgis, and N. Allum. 2009. The Secondary Analysis of Survey Data. London: Sage.

Denove, C., and J.D. Power IV. 2006. Satisfaction: How Every Great Company Listens to the Voice of the Customer. New York, NY: Portfolio.

Nelson, P. March/April, 1974. “Advertising as Information.” Journal of Political Economy 82, pp. 311–29.

Smith, E. 2008. Using Secondary Data in Educational and Social Research. Maidenhead Berkshire, UK: Open University Press.

Bagozzi, R.P., and U. Dholakia. 1999. “Goal Setting and Goal Striving in Consumer Behavior.” Journal of Marketing 63 (Special Issue: Fundamental Issues and Directions for Marketing), pp. 19–32.

Barker, D.I., M. Barker, and K.T. Pinard. 2010. Internet Research—Illustrated, 5th ...

Get A Primer on Consumer Behavior now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.