Psychological Processes that Influence Consumer Behavior
In 1999, GEICO, insurance once reserved for federal employees, quickly became a household name by introducing their fun, informative, and quickly beloved gecko. Playing on words and human emotion, they introduced the GEICO gecko, who pleaded with the public to stop calling him to sign up for insurance and asking them to call GEICO instead. Through clever and memorable advertising, this relatively unknown company quickly became a household name. With a somewhat dry sense of humor and subtle Cockney-accent (in later iterations), this animated character proceeded to travel the United ...
Get A Primer on Consumer Behavior now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
