Skip to Main Content
A Primer on Consumer Behavior
book

A Primer on Consumer Behavior

by David W. Stewart
July 2018
Beginner content levelBeginner
140 pages
3h 14m
English
Business Expert Press
Content preview from A Primer on Consumer Behavior

CHAPTER 6

Organizational Buyer Behavior

image

Purchases are often made for and on behalf of organizations rather the individual consumer. Organizational purchasing involves the same processes that have been described in previous chapters, but there is an added layer of complexity that reflects the dynamics of the organization. This chapter provides an introduction to organizational purchasing behavior.

Maria is the purchasing manager for a small hospital in a major city. She is responsible for ordering, receiving, and inventorying all of the pharmaceutical products used by the hospital. In order to do her job, she carries out the instructions of the ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Laddering: Unlocking the Potential of Consumer Behavior

Laddering: Unlocking the Potential of Consumer Behavior

Eric V. Holtzclaw
Consumer Behavior Theories

Consumer Behavior Theories

Professor Rajagopal Rajagopal
Consumer Behavior

Consumer Behavior

Patricia Huddleston
Case Studies in Marketing

Case Studies in Marketing

Sidharth Balakrishna

Publisher Resources

ISBN: 9781947441217