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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition by Don W. Stacks, David Michaelson

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References

Allison, P.D. Multiple Regression: A Primer. Thousand Oaks, CA: Pine Forge Press, 1999.

AMEC. (n.d.). International Association for the measurement and evaluation of communication. http://www.amecorg.com

Arthur W. Page Society. The Authentic Enterprise. New York, NY: Arthur W. Page Society, 2009, www.awpagesociety.com/site/members/page_society_releases_the_authentic_enterprise/

Assessing the Representativeness of Public Opinion Surveys, Pew Research Center for the People and the Press, 2012, http://www.people-press.org/2012/05/15/assessing-the-representativeness-of-public-opinion-surveys/, (accessed May 15, 2012).

Backstrom, H.; and G. Hirsch-Cesar. Survey Research. 2nd ed. New York, NY: Macmillan, 1981.

Berger, B.K.; and B.H. Reber. ...

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