Dictionary of Public Relations Measurement and Research1
@ Replies—sm/s/engagement. A key performance indicator (KPI) metric that provides evidence of Twitter activity; see also: Twitter, Retweets
Active Advocates—m/s/outtake/outcome. People or groups who are actively advocating, supporting or promoting for the object of the research; see also: Advocacy, Objective
Advertising Value Equivalents (AVE)—s. A discredited output score that suggests an equivalent cost of buying space devoted to editorial content; also referred to as Equivalent Advertising Value (EAV); see also: Opportunity to See
Activity—m. Content creation such as blogs, videos, tweets, press releases, speeches, and so on
Advertorial—m. Space in a publication bought to advertise ...