References

Allison, P.D. 1999. Multiple Regression: A Primer. Thousand Oaks, CA: Pine Forge Press.

AMEC. n.d. International Association for the Measurement and Evaluation of Communication. Retrieved from www.amecorg.com

Arthur W. Page Society. 2009. The Authentic Enterprise. New York, NY: Arthur W. Page Society. Retrieved from www.awpagesociety.com/site/members/page_society_releases_the_authentic_enterprise/

Assessing the Representativeness of Public Opinion Surveys. 2012. Pew Research Center for the People and the Press. Retrieved from www.people-press.org/2012/05/15/assessing-the-representativeness-of-public-opinion-surveys/ (accessed May 15, 2012).

Backstrom, H., and G. Hirsch-Cesar. 1981. Survey Research 2nd ed. New York, NY: Macmillan.

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