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A Profile of the Automobile and Motor Vehicle Industry by James M. Rubenstein

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CHAPTER 7

Challenges and Opportunities for the Motor Vehicle Industry

This chapter identifies future challenges faced by the motor vehicle industry in the production and sale of its product. On the production side, the principal challenge facing the motor vehicle industry is planning for the depletion of essential resources, especially petroleum. Most critical is the development and manufacture of alternatives to the gasoline-powered internal combustion engine. On the sales side, the principal challenge is adjustment to a rapidly shifting distribution of demand around the world. Motor vehicle sales are growing rapidly in some countries, especially in Asia, while prospects for growth are limited in Europe and North America.

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