Chapter 6

Opportunities and Challenges for the Industry

Introduction

Moving forward, the airline industry will face many opportunities and challenges. Opportunities include expanding markets as demand for air travel increases in nations such as China and India, as well as those in Africa. Indeed, as the global economy continues to improve, the demand for air travel in general should increase as people once again have the discretionary income to travel. As global trade continues to grow and supply chains tighten, air freight will become more attractive as a way to meet customer needs without maintaining inventory. Threats to the successful exploitation of these opportunities include infrastructure limitations, fuel cost volatility, increasing ...

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