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A Profile of the Performing Arts Industry by David H. Gaylin

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Chapter 9

Managing Performing Arts Companies

Strategic decisions in the performing arts are similar to other industries: (1) what products to present, (2) which markets to target and how to pursue them, and (3) what resources are required and how to mobilize them. These decisions must be made, however, in the context of some unique industry characteristics. Business goals are less straightforward, for example, and even for-profit companies usually have strong noneconomic motives. Cost management is unusually challenging, given the nature of the product and the central role of labor. Governance, managing revenue, and the market environment also present management challenges. This concluding chapter briefly reviews each of these factors.

Mission ...

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