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A Profile of the Performing Arts Industry by David H. Gaylin

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Abstract

Attending a live concert or theatrical performance can be a thrilling ­experience. At their best, the performing arts represent the height of human creativity and expression. But the presentation on stage, whether it is Shakespeare, Beethoven, or The Lion King, depends on a business backstage.

A Profile of the Performing Arts Industry provides an overview of both the product on stage and the industry that makes it possible. While the industry’s product is unique—with unique supply and demand ­characteristics—it is still an industry, with economic inputs, organization structures, competitors, business models, value chains, and customers. We will examine each of the major segments (Broadway, regional theater, orchestra, opera, and ballet) ...

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