Chapter 5

Occupations and Workforce Issues and Trends in the Software Industry

In a podcast entitled “Talent Matters: Why Application Development Cannot be Industrialized,” Forrester analysts Mike Gualtieri and Jeffrey Hammond argue that it is critical for software companies to have exceptional software talent.1 The best software developers, they argue, are rock stars—creative, passionate, and disciplined. They also assert that only highly talented individuals are able to successfully architect, design, build, and test software products and platforms that are tied to revenue and that require high levels of performance, scalability, and reliability.

Certainly, the behaviors of major high-tech companies bear this out.

In 2010, Hewlett-Packard ...

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