Introduction
Welcome to the software industry. Software is a place where great ideas thrive, but so do angry birds and super monsters and worms, viruses, and spam zombies. Vast fortunes have been won (and lost) in the industry.
From its conceptual origins in the 19th century England and early manifestations in humble Silicon Valley garages, the software industry has grown to a behemoth that generates more than a half trillion dollars in revenues. Companies in the industry produce and sell software products and services. As an industry, the software industry has competitive dynamics that make it truly unique. Entry and exit barriers are low, marginal costs of production are minimal, and product innovation occurs rapidly and disruptively. ...
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