This book would not have been possible without the participation, support, and insights of many people. First, thanks to the team at Business Experts Press who saw the potential in writing a book about the toy industry and who were enthusiastic throughout the entire process and even asked for a second edition.

My agent Maryann Karinch has been invaluable in helping me organize this information and shape the project.

All the colleagues and friends in the toy industry who helped with insight, perspective, advice, and the generous sharing of their knowledge and experience in the attempt to make this complex, seat-of-the-pants industry comprehensible.

They include Bernie Tenenbaum of China Cat Capital; Neil Friedman, Greg Badishkanian, ...

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