CHAPTER 7

So You Still Want to Play?

Having made it this far and waded through all the complexities and caveats, if you still want to be in the toy business then you might just have the intestinal fortitude it demands. All kidding aside, there are many paths to a career in the toy industry. An undergraduate degree in business, marketing, or communications can be helpful, and an MBA is a requirement if you want to be an analyst. It doesn’t hurt to have some experience in research and an understanding of product management and manufacturing.

If you want to be in design or development, you’ll need an understanding of engineering, design, and marketing. There are two programs that specialize in toys—Otis College of Art and Design in Los Angeles and ...

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