Action Figure
current market behavior, 20–22
history, 15–18
market status, 18–20
succeed factors, 23–27
vs. transformers, 22–27
Advertising
television, 119–124
traditional, 124
Amazon, 18, 83, 84, 93, 96, 97, 130, 139
American International Toy Fair, 84, 85
American Specialty Toy Retailing Association (ASTRA), 96
ARCO Toys, 137
Arts and Crafts
history, 28
market status, 28–30
succeed factors, 30–31
ASTRA. See American Specialty Toy Retailing Association
Auditing, 111–112
Avalon Hill Games, 137
Baby dolls, 38
Bluebird Toys, 138
BOOMCo, 61
Brands, 118–133
Building and construction toys
history, 31–33
market status, 33–35
succeed factors, 35–36
Buying of toys, 83–99
exclusives, 94
exit strategy, 91–92
expanding retail channels, 93
fads, 94–96 ...
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