Index

Action Figure

current market behavior, 20–22

history, 15–18

market status, 18–20

succeed factors, 23–27

vs. transformers, 22–27

Advertising

television, 119–124

traditional, 124

Amazon, 18, 83, 84, 93, 96, 97, 130, 139

American International Toy Fair, 84, 85

American Specialty Toy Retailing Association (ASTRA), 96

ARCO Toys, 137

Arts and Crafts

history, 28

market status, 28–30

succeed factors, 30–31

ASTRA. See American Specialty Toy Retailing Association

Auditing, 111–112

Avalon Hill Games, 137

Baby dolls, 38

Bluebird Toys, 138

BOOMCo, 61

Brands, 118–133

Building and construction toys

history, 31–33

market status, 33–35

succeed factors, 35–36

Buying of toys, 83–99

exclusives, 94

exit strategy, 91–92

expanding retail channels, 93

fads, 94–96 ...

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