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INTRODUCTION
CHAPTER 1: The Tao of UXD
What Is User Experience Design?
The Broad Definition
Don’t Forget the Tangible
Our Focus
About UX Designers
Where UX Designers Live
Let’s Get Started!
CHAPTER 2: The Project Ecosystem
Identify the Type of Site
Brand Presence
Marketing Campaign
Content Source
Task-Based Applications
E-Commerce Sites
E-Learning Applications
Social Networking Applications
Mobile Sites and Applications
Choose Your Hats
Information Architect
Interaction Designer
User Researcher
Other Roles You May Play or May Need
Building a Network of User Advocacy
Understand the Company Culture
History
Hierarchy
Logistics
Pulling It Together
CHAPTER 3: Proposals for Consultants and Freelancers
Proposals
Creating the Proposal
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