A Project Guide to UX Design: For User Experience Designers in the Field or in the Making, 3rd Edition

Book description

USER EXPERIENCE DESIGN is the multifaceted discipline of shaping digital products and systems into tools that are both useful and usable. Success as a UX designer extends beyond just knowledge of the latest technologies; it also involves diplomacy, management insight, and a solid grasp of business dynamics. In this updated guide, you'll learn to:

  • Understand various roles in UX design, identify stakeholders, and increase collaboration across teams

  • Define your project's purpose and scope collaboratively, from high-level objectives to fine details

  • Identify the differences between methodologies such as waterfall, agile, and lean UX

  • Delve into qualitative and quantitative user research, and use the data you gather to inform your design decisions

  • Design and prototype applications and systems that prioritize user needs

The third edition offers new insights on the Operations (Ops) functions within UX practices, discovery in UX, and collaboration activities for designers and stakeholders. You'll find new information on the many remote methods that can be used to gain important insights about users and on frameworks that help you define the products to create. This guide is a vital resource for anyone looking to stay at the forefront of the ever-changing field of UX design.


Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Praise for A Project Guide to UX Design
  5. Pearson’s commitment to diversity, equity, and inclusion
  6. Acknowledgments
    1. Russ Unger
    2. Carolyn Chandler
  7. Contents
  8. Introduction
    1. Why We Wrote This Book
    2. Who Should Read This Book
    3. What’s New in the Third Edition
    4. A Note on Methodology
    5. What This Book Is Not
    6. How to Use This Book
  9. 1. The Tao of UXD
    1. What Is User Experience Design?
    2. About UX Designers
    3. Where UX Designers Live
    4. Let’s Get Started!
  10. 2. The Project Ecosystem
    1. Identify the Type of Product
    2. Consider Different Devices
    3. Choose Your Hats
    4. Understand the Company Culture
    5. Pulling It Together
  11. 3. DesignOps, ResearchOps, ContentOps, Oh My!
    1. Design Operations
    2. Research Operations
    3. Content Operations
    4. Bonus Operations
    5. ConclusionOps
  12. 4. Project Objectives and Approach
    1. Solidify Project Objectives
    2. Understand the Project Approach
  13. 5. Discovery
    1. Kickoff, Preparation, and Pre-Planning for Discovery
    2. Kickoff Workshop
    3. Detailed Discovery Planning
    4. Prototyping
    5. Research Analysis and Findings
    6. Presenting Your Findings
    7. Discover Your Own Way
  14. 6. Workshops and Collaboration Activities
    1. Preparation
    2. Sample Activities
    3. Follow-up Actions
    4. This Is a Lot of Work, and It’s a Lot of Fun!
  15. 7. User Research
    1. Basic Steps of User Research
    2. Define Your User Groups
    3. Plan Your Research
    4. Conduct the Research
    5. After the Research
  16. 8. Personas
    1. What Are Personas?
    2. Why Create Personas?
    3. Finding Information for Personas
    4. Creating Personas
    5. Ad Hoc Personas: The Empathy Map
    6. Final Thoughts on Personas
  17. 9. Mapping Methods
    1. Basic Elements of Mapping Methods
    2. Common Mistakes
    3. Simple and Complex Site Maps
    4. Process Maps
    5. Journey Maps
    6. Other Mapping Methods
  18. 10. Product Definition
    1. Structuring Ideas
    2. Prioritization
    3. Feature Definition
  19. 11. Design Foundations
    1. Universal Principles
    2. Product Foundations
  20. 12. Content Strategy
    1. Why Do You Need Content?
    2. When Do You Need Content Strategy?
    3. Who Does Content Strategy?
    4. How Long Does Content Strategy Last?
    5. This Sounds Familiar…
    6. Tools of the Trade
    7. Things to Look Out For
  21. 13. Wireframes and Prototypes
    1. Who Are Your Wireframes and Prototypes For?
    2. Getting Started Creating Wireframes
    3. Happy Dog: A Wireframe Design Example
    4. How Much Prototyping Do I Need?
    5. What Happens After Prototyping?
  22. 14. Design Testing
    1. Choosing a Design Testing Approach
    2. Exploring Visual Design Mock-Ups
    3. Usability Testing
  23. 15. Launch and Release
    1. Almost Done?
    2. Launch vs. Release
    3. Now What?
  24. Index

Product information

  • Title: A Project Guide to UX Design: For User Experience Designers in the Field or in the Making, 3rd Edition
  • Author(s): Russ Unger, Carolyn Chandler
  • Release date: December 2023
  • Publisher(s): New Riders
  • ISBN: 9780138188283